TrueName Domains: Find your TrueName

Create the Perfect Domain Name

How to Spot Your Perfect Domain Match

1.Start your search with meaningful keywords.

Search for combos with industry terms, descriptions, an idea or business name.

2.Use keywords on the left AND right of the dot.

Add meaning and clarity with domain extensions like .live, .world, and .studio - or use an industry-specific domain like .finance or .fitness.

3.Make your domain name your brand.

Creating a brandable domain like TheBrowser.Company or Brewing.Studio that has satisfying staying-power.

94%

of Fortune 50 companies own or use TrueName domains

AMAZON.CARE

DISNEY.PLUS

IKEA.TODAY

Using a TrueName domain can help your customers (and search engines!) understand who you are and what you do.

“Using a new domain ending will not hurt your search presence.” - Google

“... brands now have more options to create a distinctive domain name that quickly communicates the purpose and value of their offering. ... short and memorable [new TLD] domain names are often still available” - Google

“Relevant words help users find you in a search and recognize what you do at a glance. Keywords can include what you do or offer (like “coffee” or “cleaning”), or even your location.” - Google

“Your domain name is often one of the first things someone sees, and it can affect their impression of your site and your brand.” - Google

Want to learn more about TrueName domains?
Check out these helpful resources

Create your true name with TrueName

Finding a TrueName domain that suits you

What are TrueName domains and how do they protect against phishing attacks?

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